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Growth
Auto & General Insurance Company Ltd, part of the Telesure Investment Holdings Group, was founded on 1 June 1985.
The Company presented the South African consumer with a monthly domestic short-term Insurance alternative that is based on innovative administration efficiency and a service-orientated approach. Technologically, the concept of computerised, telephonic insurance was totally unique worldwide and the Company was faced with a major challenge, but its innovative spirit, vision and dedicated staff facilitated a successful entry into the SA short-term industry; establishing Auto & General as a trend-setting leader. Auto & General has been an influential player in the short-term insurance industry, displaying tremendous growth over the 21 years since its inception. The Company has achieved an annual compound growth rate of over 50% per annum in 12 of its 15 years; has been placed first and second in SA for percentage growth by the Financial Mail and commended highly in various editions of the "Top Companies" survey. International options have also been successfully explored with the establishment of similar operations in the UK and Australia.
Showing strong premium growth in an increasingly evolving and price-sensitive market, The Company has reaffirmed its footing as a formidable leader in South Africa’s competitive short-term insurance industry.
The advent of business insurance has been both a challenging and exciting project for Auto & General. The SME market is one of the country’s fastest growing business sectors with a cost-effective, tailor-made and user-friendly portfolio of products, the Company is confident that it is able to meet and surpass the needs of this untapped market. The powerful combination of instant telephonic quoting, a Cash Back bonus, plain English policy wording, advanced claims processing technology and strong call centre experience, has Auto & General ideally positioned to reap the rewards of the SME industry.
Partnerships (Tracker, Brokers)
Auto & General has always focused strongly on its broker business; the Company’s value proposition has however evolved to such an extent over the past 20 years that currently, a considerable proportion of sales are generated through its broker channel. The broker division has evolved into a formidable department, providing both significant value and support to small and large brokerages. Broker business was given a boost this year with the addition of the new business insurance offering.
Through an aggressive expansion strategy into unchartered markets, the company continued to make steady progress in building partnership and alliances with other entities.
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Internet Marketing
